Define the reason
Each communication purpose is defined through the offer, audience and response that is sought.
Transparent B2B communication
Approach business contacts with a clear reason and a clean process.
Reach Kontaktplanung connects offer description, documented consent, approval and reply handling. Every campaign remains tied to a specific purpose, sender and recipient group.
What matters
A published business address does not replace consent. Delivery, response or commercial outcome is not guaranteed.
Services
How we can help
Map consent
Consent records are mapped to the relevant purpose and recipient group, while unclear matches remain excluded.
Route responses
Replies, unsubscribes and questions follow separate handling routes agreed in advance.
Our approach
How we work together
Check recipients
Before outreach, we check that the purpose and documented consent match for every intended business contact.
Approve content
Sender, subject, copy, design and unsubscribe route are approved as one complete communication.
Hand over replies
After sending, the responsible team receives replies and suppression instructions with the necessary campaign context.
How a project could work
Possible project: Transparent B2B communication
A provider could introduce a new training service only to contacts whose consent covers that topic. Sender, purpose and unsubscribe route are clear in the message; replies go to the agreed team.
Contact
Let’s talk about your project.
Which offer and documented consent basis need to be brought together?
Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany